• Brand strategy
• Vision & values workshop and articulation
• Customer Avatars
• Logo and branding
• Web design and web copy

The Challenge

When the founder of Acquainted Talent approached Moonshot Marketing, she wasn’t sure what direction she wanted to take her brand in and couldn’t quite land on a name that she felt encapsulated her personality and vision for her business.

The Solution

We started by discussing a couple of options for the name of her recruitment business. We facilitated a branding workshop that included a deep dive into her vision and values, and through this process we discovered that the Founder was very caring and always willing to go the extra mile when it came to understanding her clients. As a result, Acquainted Talent was the clear choice.

Next, we built a brand strategy that the client felt perfectly captured her essence as well as the vision she had for her business.

Lastly, we crafted copy and content that we knew were guaranteed to catch the attention of Acquainted Talent’s target audience and tell our client’s story.