20+ Years of Marketing Leadership, 8 Years of Consulting Impact
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Over my career, I’ve held senior marketing positions at organisations including:
- The Sydney Morning Herald
- Citibank
- NBN
- Val Morgan
- The Australian Association of National Advertisers
The early parts of my career had me curating loyalty programs and brand retention and advocacy, while the later parts of my career became about crafting brands and growing their reach and impact.
For the past 8 years, I’ve worked as a consultant across diverse industries including health and wellbeing, luxury accommodation, OOH advertising, industry associations, agencies, and not-for-profits.
As a growth marketer and B2B marketer, I help business leaders cut through complexity, strengthen loyalty, and build marketing programs that deliver measurable results and meaningful interaction with customers.
I fell in love with marketing through storytelling. Starting out in photo research at ACP Magazines, I quickly realised I wanted to shape the narrative, not just capture it. That led me into PR and marketing — because everyone pays attention to a great story.
Today, I help brands tell stories that cut through. It’s the same passion that drives my love for words and my conversations with CMOs on the Brand Masters podcast.
The Brand Masters podcast on Apple
My approach is fuelled by two passions that shape everything I do: marketing and movement.
Marketing has been my craft for over 20 years – simplifying complexity, connecting the dots, and helping brands grow with clarity and confidence. Yoga and movement is what keeps me grounded and connected. It’s where I find the stillness to think clearly, the space to see patterns others miss, and the discipline to bring focus and flow into my work.
Together, they give me my superpower:
orchestrating something powerful out of moving pieces
Where others see fragments, I see how the whole can come together – strategy, creativity, people, and opportunity aligned in harmony.
I thrive on helping business leaders (and my yoga students) cut through noise, challenging what’s always been done, and replace it with growth at the centre.
At Moonshot Marketing, I partner with progressive CEOs, CMOs, entrepreneurs, and business leaders who want growth without the fluff – who are hungry for more and ready to make their next move with intention and impact.
