• Marketing strategy & management
• Blog writing
• eNews (pictured)
• Instagram strategy & management (pictured)
• Paid advertising

The Challenge

The Yoga For Good Foundation, previously know as The Academy of Yoga Science came to us because we know strategy and we know yoga. Their name was tarnished and the brand was in need of some TLC.

The Solution

After a number of brand and strategy workshops we landed on a new name and way for them to do good through yoga.

The Moonshot team began with crafting a strategy. Since then, we have been executing that strategy by developing brand awareness for the Yoga For Good Foundation on social media and growing their database using fortnightly newsletters and free monthly online yoga community classes.

During periods when The Yoga For Good Foundation are accepting grant applications, we also roll out advertising campaigns, encouraging yoga teachers and business owners to apply.